When I started this blog, it was named The Cotton Gin. I liked the name, and I liked the metaphor. I still do. So why would I change the blog’s name to the most boring thing possible: “John Conti’s Software Journal?” Blame my favorite company Google.
You see, when I looked at the Google Analytics data for this blog, I saw a bunch of searches for information on, you guessed it, cotton gins, the kind Eli Whitney invented. Google was putting more stock in the H1 and title tag at the top of every one of my pages, as opposed to all the other content, which never mentioned Eli Whitney (until now).
Sigh. I buckled to the pressure. It seemed like no service at all to those school kids working on social studies reports to end up here. Well, I’ve changed my mind (or lost it). I’ve decided to ignore Google. After all, one of the most prominent ads Google placed on my pages is for tires. So Google search and ads can’t be all that smart. SEO is one thing, following a dumb machine’s dumb ideas, is well…
